Media are hungry to report on trends; brands are eager to start them. Somewhere in the middle is Catherine Colford. Hired to launch Hawkins International’s Media Intelligence team in 2012, Catherine took the role by the horns transforming herself into the agency’s in-house trend spotter and assembling a crew to cultivate and grow media relationships and spearhead corporate communications while elevating hospitality and lifestyles clients through trend- and seasonally driven strategies. The team’s long-running ‘In & Out’ roundups and new ‘TrendHawk Reports’ are must reads for editors, clients and agency insiders alike, loaded with timely news and insights on travel, hospitality and digital and social media.
Everyone at HIPR taps the ‘Reports,’ she says. “They’ve become a differentiator for us: An added resource to help us keep our clients at the top of their games.”
Promoted to Vice President in summer 2018, Catherine is involved with much more beyond Media Intelligence, including overseeing agency account teams and offering expertise to start-ups as well as traditional travel-related brands. She is also a go-to resource for strategic client counsel and developing and managing relationships with client agencies and partners.